When your website doesn’t show up on Google, it can feel like shouting into the void. If you run a small business in Tacoma and rely on online traffic, this can be frustrating and costly. But don’t worry. There are real reasons why this happens, and most of them can be fixed. Working with a trusted Tacoma SEO agency can help you understand the problem and turn things around.
1. Your Website Is Too New
If your website has just launched, it may take time for Google to find and index it. Google uses crawlers (or bots) to scan websites and add them to search results. If your site is brand new, those bots may not have visited it yet.
How to fix it:
- Make sure your website is public.
- Make a sitemap and add it to Google via Search Console.
- Post your site link on social platforms or blogs so Google can discover it more quickly.
2. Your Site Isn’t Being Indexed
Sometimes, Google knows your website exists but doesn’t include it in search results. This is called not being indexed. It may happen because your site has certain settings or technical issues.
How to fix it:
- Check your site’s index status through Google Search Console.
- Look at your site’s robots.txt file to make sure it doesn’t block crawlers.
- Avoid using “noindex” tags on important pages you want people to find.
3. Weak or Missing Keywords
If your pages don’t mention the search terms people are using, Google won’t know how to show your site. For example, if you’re a plumber in Tacoma, but your website never says “Tacoma plumbing,” search engines may skip over your site.
How to fix it:
- Add clear, simple keywords that match what people are typing into Google.
- Include keywords naturally in titles, headers, and body content without stuffing.
- Include your location to help with local searches.
Many business owners get better results by working with a Tacoma SEO agency that understands how to find and use the right keywords for their services and location.
4. Your Website Is Too Slow
Google prefers websites that load fast. A slow site can keep your business from showing up in search results and push visitors away.
How to fix it:
- Compress your images so they load faster.
- Avoid using too many pop-ups, videos, or plugins that slow things down.
- Pick a trusted hosting provider with fast load times.
5. Your Site Isn’t Mobile-Friendly
More people now use phones to search the internet than desktop computers. If your site doesn’t work well on small screens, it may be pushed down in Google search results.
How to fix it:
- Use a mobile-friendly design that adjusts to screen size.
- Keep text large enough to read and buttons easy to tap.
- Test your site on different devices.
6. Your Content Doesn’t Answer Search Questions
Search engines look for websites that help people find answers. If your content is vague or doesn’t match the search terms, your site might not appear.
How to fix it:
- Write content that clearly explains your services.
- Use headlines that match common questions, like “How much does AC repair cost in Tacoma?”
- Keep your writing simple and helpful.
A Tacoma SEO agency can help by researching what your audience is searching for and making sure your website content matches those needs.
7. You Have SEO Errors
Many websites have behind-the-scenes problems that hurt SEO. These can include:
- Broken links
- Missing page titles or meta descriptions
- Duplicate content
- No secure HTTPS connection
How to fix it:
- Run a website audit using SEO tools.
- Fix or update pages that are broken or missing key information.
- Make sure your site has an SSL certificate (https://).
8. You’re Up Against Strong Competition
Even if your site is doing everything right, you may still not show up if competitors are doing more. Bigger or older websites may already rank well for your target keywords.
How to fix it:
- Focus on local SEO with location-based keywords.
- Get other websites to link to yours to grow authority.
- Keep updating your website with fresh, useful content.
Further Reading:
- Tacoma Businesses Can Use SEO to Dominate Local Search
- Common SEO Errors for Tacoma Businesses and Their Solutions
Ready to Be Seen Online?
Without Google visibility, your business could be losing traffic and new opportunities. Whether it’s a technical issue, weak content, or a lack of local visibility, these problems can be fixed properly with the right team behind you.
As a trusted Tacoma SEO agency, Digital Encounter helps businesses like yours understand what’s holding their site back and what to do about it. From keyword planning and content writing to technical fixes and ongoing strategy, our team works with you to build lasting visibility in search results.
Contact Digital Encounter, your trusted Tacoma SEO agency, to see how we can help your SEO grow with your business. Let’s get your site the attention it deserves.
