Author name: digitalencountermarketing@gmail.com

Search habits are evolving. Users now bypass traditional lists of links to ask questions, expecting immediate answers from AI and voice assistants. For example, you’ve likely noticed the “AI Overview” at the top of your Google results. Answer engine optimization (AEO) is how you get your business mentioned there. If you aren’t the direct answer, […]

Business owners often panic when calls and traffic drop with the temperature, assuming their marketing is broken. However, a winter slump is rarely a technical failure; it usually stems from shifting customer behavior and a strategy that hasn’t adapted to the season. To fix this, you must align with current market trends. Effective Tacoma search

Launching a new version of your website is a big moment. You expect the fresh look to bring in more customers and sales. However, it can be very scary to watch your visitor numbers go down instead of up.  A sudden drop in traffic after an update is frustrating, but there are usually specific technical

Running a social media campaign is a major investment. While high click counts look promising, they are meaningless if they do not turn into paying customers. Paying for traffic that fails to convert drains your budget and signals a disconnect in the buying process. Diagnosing this roadblock is essential for running successful Facebook Ads in

Every business owner wants a website that brings in new work. You launch your site hoping for calls, but visitors often leave without reaching out. The issue is rarely your service; it is usually how your website communicates. A website needs to do more than just look nice. It must guide visitors toward a specific

As a business owner, you might wonder if you should spend your budget on search engines or social media. It often feels like a contest between the two platforms. However, the most effective strategy is not to pick a single winner, but to make them work together. Using both platforms creates a complete system that

Launching a new ad campaign is exciting, especially when you see traffic numbers climb. However, that excitement fades quickly if your phone doesn’t ring. Paying for clicks that don’t turn into customers is a common frustration for local businesses. High traffic without calls usually signals a disconnect between your ad and the user’s experience. Diagnosing

Running a service business means you are always looking for the next job. You want your phone to ring with customers who are ready to book an appointment immediately. Many business owners try to run ads themselves to get these leads. However, they often find that they spend a lot of money without seeing a

As December comes to a close, local business owners often start thinking about fresh goals. You might be busy finishing your year-end tasks right now, but January is just around the corner. This is a great time to find a partner who can help you grow in the coming months.  Choosing a Tacoma marketing agency

As December comes to a close, local businesses are getting ready for a fresh start. Many owners in Tacoma are busy finishing year-end projects right now. However, the upcoming month of January is a great time to focus on new growth. A website that served you well in the past might need a few updates