Author name: digitalencountermarketing@gmail.com

How to Tell If You’ve Outgrown Your Current SEO Strategy

For many small businesses, the first SEO strategy is a simple one: some keyword research, a few blog posts, and basic on-page updates. But as your company grows, your SEO needs can shift. What once brought in traffic and leads may start to level off or even decline. If that sounds familiar, it might be […]

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Losing Leads? Fix These Common Website Mistakes in Tacoma

If you’re investing time and money into Tacoma digital marketing but still seeing weak results, your website could be part of the problem. A good marketing campaign can bring traffic to your site, but if that traffic doesn’t convert, you’re losing valuable leads. Even small issues with how your site loads, looks, or functions can

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Why High Bounce Rates Hurt Tacoma Digital Marketing Campaigns

When someone visits your website and leaves without clicking anything or viewing another page, that’s called a bounce. The bounce rate is the percentage of users who do that. While it may not seem like a big deal at first glance, a high bounce rate can weaken your overall digital marketing strategy. For businesses investing

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Why Local PPC Campaigns Matter in Summer for Tacoma Businesses

Summer brings warmer weather, longer days, and a noticeable shift in how people spend their time and money. Whether it’s planning home projects, searching for events, or shopping on mobile devices while out and about, summer behavior affects what users search for—and how they interact with ads. For Tacoma businesses, this season can bring a

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7 Digital Marketing Pitfalls Tacoma Businesses Should Avoid in 2025

Small and mid-sized businesses in Tacoma are relying more than ever on digital marketing to attract customers, grow their visibility, and compete in crowded markets. But not every strategy delivers results, and some missteps can waste time, money, and opportunities.  Whether you’re working with an in-house team or a Tacoma digital marketing agency, avoiding common

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How a Tacoma PPC Agency Helps Small Businesses Compete with Big Brands

Pay-per-click advertising gives small businesses in Tacoma the chance to compete with much larger companies. While big brands may have the advantage of large budgets, a smart, focused strategy managed by a qualified PPC agency in Tacoma can close the gap. Local targeting, niche keywords, and optimized landing pages all play a role in leveling

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Key Services Offered by a Tacoma SEO Agency and Why They Matter

Search engine optimization (SEO) plays a vital role in helping local businesses get found by the right customers online. For companies in Pierce County, partnering with a Tacoma SEO agency can be the difference between being buried in search results or showing up when it matters most. A professional agency doesn’t just plug in keywords—they

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The Role of Content in a Tacoma SEO Agency’s Strategy

No matter your industry, content is essential to attracting traffic and earning conversions. Search engines reward high-quality, relevant material that meets user intent. A strong content strategy not only improves visibility but also builds trust, educates your audience, and supports every part of your marketing funnel. For businesses looking to grow in the Tacoma area,

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Building a Digital Marketing Funnel for Your Tacoma Business

Today, simply having a website isn’t enough to grow your business. You need a clear strategy that guides potential customers from discovery to decision. That’s where a digital marketing funnel comes in. For Tacoma businesses, building a well-structured funnel is key to making the most of your online presence. With the right approach to Tacoma

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Common SEO Mistakes Tacoma Businesses Make—and How to Fix Them

In today’s competitive online landscape, local visibility is everything. Whether you run a small retail shop or a growing service-based company, showing up in search results can make or break your business. But even with the best intentions, many businesses unknowingly sabotage their digital success with common SEO mistakes. If you’re looking to grow your

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