If you run a local business and want to grow online, two important tools to know are SEO and PPC. These are key parts of digital marketing Tacoma companies use to show up on Google and connect with more customers. But what do they mean, and should you be using both? Let’s take a closer look.
What Is SEO?
SEO stands for Search Engine Optimization. It makes it easier for people to find your site through search engines. You don’t pay for ads with SEO. Instead, your site earns a spot in the search results by being helpful, clear, and easy to use.
If someone in Tacoma types “plumber near me” into Google and your site pops up near the top, that’s SEO at work.
Some of the biggest parts of SEO include using the right keywords, creating helpful content, making sure your site loads fast, and making it mobile-friendly. Google also looks at whether other trusted websites link to yours.
SEO is a long-term strategy. It doesn’t work overnight, but when done right, it keeps bringing people to your site for free day after day.
What Is PPC?
PPC stands for Pay-Per-Click. It means you pay to show up on search engines or websites. Google Ads is one of the most common PPC platforms.
When someone in Tacoma searches for something like “emergency HVAC repair,” your ad can appear at the top of the page. You only get charged when someone clicks on it.
PPC is fast. You can start showing up in searches the same day. You can also choose your budget, pick your audience, and track how well your ads are doing. This makes it easier to see what’s working and what’s not.
PPC is great when you want fast results or are running a sale, launching a new service, or testing out ideas.
How SEO and PPC Are Different
SEO and PPC both help your business get seen online, but they work in different ways.
With SEO, you don’t pay for each visitor, but it takes longer to see results. It’s a strong, long-term investment. PPC, on the other hand, costs money per click but shows results right away. This is helpful if you need leads quickly or want to reach very specific searches.
If you’re focused on digital marketing in Tacoma, both SEO and PPC can play a role. SEO builds lasting visibility, while PPC brings in fast traffic and gives you more control. Used together, they can create stronger, more reliable results.
Why Tacoma Businesses Often Use Both
Many local businesses choose to use both SEO and PPC at the same time. It’s a smart mix that supports long-term and short-term goals.
SEO helps build trust over time. People often click on organic (non-paid) results because they see them as more reliable. PPC helps you show up right away while your SEO efforts are still gaining traction.
Also, the data you get from PPC can help guide your SEO. For example, if a certain keyword performs well in your paid ads, you can use that same phrase in your website content.
Using both is a common and effective approach to digital marketing in Tacoma. It helps businesses reach more people now while building steady visibility for the future.
When SEO Makes the Most Sense
SEO is the right move if you want steady growth over time. It’s great for building your online presence, especially if you want to spend less on ads in the long run. It works best when your website has helpful content and answers common questions your customers ask.
Start SEO early so your site can grow slowly but surely. That way, you’re not always depending on paid ads.
When PPC Is the Better Option
PPC is a smart choice when you need quick results. It’s helpful for new businesses, short-term campaigns, or competitive industries. If your SEO hasn’t kicked in yet or you’re running a limited-time offer, PPC can help bring in leads fast.
It’s also a good testing tool. You can try out different messages, see which ones people click on, and use that insight across your other marketing.
Balancing SEO and PPC for Success
If your goal is to grow your business online in Tacoma, using both SEO and PPC is often the smartest move. They each bring something to the table and can support each other.
You don’t need a huge budget to get started. What matters most is knowing what your business goals are and having a plan that works toward them.
Further Reading:
- How Tacoma Businesses Maximize Results With Combined PPC and SEO
- Which Is Best for Tacoma Businesses, PPC Campaigns or Organic Search?
Ready to Improve Your Digital Marketing in Tacoma?
If you’re not sure where to start or you’ve been trying things that aren’t working, you don’t have to figure it out alone. Digital Encounter helps local businesses create smart marketing plans that use both SEO and PPC where it makes the most sense.
Get in touch today to learn how our digital marketing in Tacoma can help you reach more people, get more leads, and grow with confidence.
