Running a small plumbing business is already a full-time job. Between service calls, invoices, and managing staff, it’s easy to let your online marketing take a backseat. But if you want new customers to find you online, plumber SEO matters more than you might think.
A smart SEO plan helps your website show up when someone searches for a plumber in your area. And the good news? You don’t need to be a tech expert to get started. Here’s what makes an SEO strategy work for a small plumbing business.
Start With the Basics: Local Search
Most people who need a plumber search locally—something like “plumber near me” or “leaky faucet repair in [city name].” To show up in those searches, your website needs strong local SEO. That means:
- Listing your business on Google Business Profile
- Using your city or service area on your website pages
- Getting listed in local directories like Yelp, Angi, or Nextdoor
- Gathering positive online reviews
Make sure your name, address, and phone number (NAP) are the same across every listing. Even small differences can confuse search engines.
Use the Right Keywords
If you want your site to show up in search results, it has to include the words people are actually typing into Google. These are called “keywords,” and they should appear in your page titles, descriptions, and body text.
Let’s say someone looks up “emergency plumber open now.” If your site uses that same phrase, there’s a higher chance it will show up on Google. Try using a mix of:
- Service-specific terms (like “toilet repair” or “water line replacement”)
- Location-specific phrases (like “plumber in Tacoma” or “Seattle drain cleaning”)
- General plumbing terms (like “licensed plumber” or “plumbing company”)
Using plumber SEO techniques like keyword research helps you understand what your customers are looking for and how to reach them.
Create Helpful, Easy-to-Read Content
Google rewards websites that are helpful and easy to understand. That means your plumbing website should have clear content that answers common questions. Think of pages like:
- “Signs You Have a Hidden Leak”
- “What to Do When Your Water Heater Breaks”
- “How to Prevent Frozen Pipes in Winter”
Keep it simple. Write like you talk. Keep paragraphs short and use bullet points to make content easier to scan.
Your customers are often stressed when they need a plumber. The easier your website is to read, the better chance you have of earning their trust and their call.
Make Sure Your Website Works on Mobile
Many people will find your website on their phone. If your site loads slowly or is hard to read on a small screen, they might hit the back button fast.
A good plumber SEO strategy includes a mobile-friendly website. This means:
- The text is big enough to read
- Buttons are easy to tap
- Pages load quickly
- Your contact info is front and center
Making your site mobile-friendly helps both your visitors and your Google rankings.
Build Backlinks to Show Authority
Backlinks are links from other websites to yours. They tell search engines that your site is trusted and worth ranking. You can earn backlinks by:
- Getting involved with nearby business groups or professional associations
- Getting listed in trusted directories
- Writing helpful articles for local blogs or news sites
- Partnering with nearby businesses for referrals and mentions
Even a few quality backlinks can boost your SEO over time.
Keep Track and Adjust
SEO is not a one-time job. Search engines update how they rank sites all the time, and competitors may try to outrank you. Track your website traffic and search activity with tools like Google Analytics and Search Console.
If a page isn’t getting traffic, tweak it. Try a different keyword or update the content. Small changes can make a big difference over time.
Further Reading:
- Tacoma Service Businesses: What SEO Strategies Are Most Effective
- Local Search Domination in Tacoma Through Smart SEO for Businesses
When You Need Help, Get the Right Team
You already handle the plumbing side. Tackling SEO might be more than you have time for. That’s where a digital marketing team comes in.
Digital Encounter works with small businesses, including plumbing companies, to improve online visibility through smart SEO strategies, website updates, and digital ads.
Reach more customers online. Ask Digital Encounter how our plumber SEO services can help your business grow.
