As a business owner, you might wonder if you should spend your budget on search engines or social media. It often feels like a contest between the two platforms. However, the most effective strategy is not to pick a single winner, but to make them work together.

Using both platforms creates a complete system that finds customers at every stage of their journey. A skilled ad agency in Tacoma knows that Google and Facebook serve different purposes. When you combine them, you get more leads than you would using just one alone.

Capturing Immediate Intent with Google

Google Ads is the primary tool for capturing high intent. High intent means the user is actively looking for a solution right now. When someone types “emergency roof repair” or “dentist near me” into the search bar, they are ready to spend money. They have a specific problem, and they want it fixed immediately.

Your ads on Google appear exactly when the customer is asking for help. This is the best way to convert prospects who are close to buying. You do not need to convince them that they need a service. You simply need to convince them to choose your business over the competition.

Being There When It Matters

If you are not on Google, you are invisible to people who need you right now. These users are rarely browsing for fun. They are on a mission to find a provider. Google Ads ensures your phone number is the first thing they see. This direct connection is vital for service-based businesses that rely on urgent calls.

Building Awareness on Facebook

Facebook Ads work differently from Google Ads. Users on social media are not usually looking for a plumber or a lawyer. They are looking at photos of friends, reading news, or watching videos. This is where you can introduce your brand to people who might need you later.

Facebook allows targeting based on user preferences, hobbies, and demographic details. You can show ads to homeowners, parents, or people interested in home improvement. This builds awareness. Even if they do not click today, they will remember your name. This creates a pipeline of future customers who are already familiar with your business.

Targeting Specific Interests

Unlike Google, which relies on keywords, Facebook relies on data about the person. You can reach audiences by occupation, hobbies, or major events, including moving to a new home. An experienced ad agency in Tacoma uses these detailed settings to put your brand in front of the perfect local audience before they even start searching.

The Power of Retargeting

The real magic happens when you connect these two platforms. It is very common for a customer to search for a service on Google, visit a website, and then leave without calling. They might get distracted, need to talk to a spouse, or decide to wait. If you only use Google Ads, that lead is often lost forever.

This is where retargeting becomes essential. Retargeting allows you to find those lost visitors on social media. After the user leaves your site, they log into Facebook and see your ad again. This gentle reminder keeps your business top of mind. It brings the user back to your site to finish what they started.

Using Data to Improve Both Channels

Running ads on both platforms gives you better data to work with. You can see which messages work best on social media and use that same language in your search ads. You can also take the customer lists from your Google campaigns and find similar people on Facebook.

Sharing data between platforms makes your targeting smarter. It lowers your cost per lead because you are avoiding guesses. You are using real information to find the people who are most likely to become paying clients. A reliable ad agency in Tacoma monitors this data regularly to fine-tune your campaigns for maximum profit.

Building a Unified Strategy with an Ad Agency in Tacoma

Marketing is most effective when platforms work together. Google captures active buyers, while Facebook builds awareness and retargets lost visitors. Relying on just one platform limits your revenue.

Digital Encounter leverages these strengths by combining cross-platform advertising with technical SEO and AI visibility. If you need an ad agency in Tacoma that delivers integrated results, we provide the expertise to help you grow.

Contact Digital Encounter today to discuss a strategy that covers all your bases.

Google vs. Facebook? Why Your Tacoma Ad Agency Should Use Both