Digital Marketing

What Is Omnichannel Marketing? Omni-channel marketing is the integration of all customer touchpoints into one cohesive strategy. This means that businesses must provide a consistent, personalized experience across all channels, including in-store, online, mobile, and social media. To create an omnichannel strategy, businesses must first understand their customers’ needs and preferences. They must then design […]

How YouTube Search Engine Optimization (SEOS) Is Changing The Way You Market Content YouTube is a great platform to get your content out there, but you might not be using YouTube the way it should be. Keep up with YouTube SEO strategies, and you’ll soon see why people are saying YouTube is “the new search

Digital Accessibility For Marketers Part 3: Email, Social Content & SEO A marketer’s job is more than simply creating an user-friendly website. Marketing pros also use various methods and channels to attract visitors. It doesn’t matter if you have the greatest web site in the world if people aren’t visiting it, you might as well

Digital Accessibility For Marketers Part 2: User Experience & Websites In the first post of this five-part series on digital accessibility, we introduced the whats and whys of accessibility for marketers. Now, let’s check out the hows. We have deliberately limited our recommendations to the elements that are pretty easy to implement and are relevant

Digital Accessibility Part 1: What Marketers Need to Know You’re already expected to be aware of continually changing digital marketing approaches, new technologies and platforms, and customer support expectations as a digital marketer. Now you are being asked to load yet another best practices onto your resume? Wait! Before you close out this post, start

How to Perform an SEO Audit Have you conducted a recent SEO audit? SEO experts from all walks are aware that maintaining high standards of content quality is important for site ranking, but they may not have the time available to conduct a full-scale audit on a regular basis. Fortunately, in today’s digital era, this

What Is Conversion Rate Optimization (CRO)? Conversion Rate Optimization (CRO) is at the core of any successful digital marketing strategy, and is used to increase the percentage of visitors who take a desired action (conversion) on your website. It will essentially encourage more of your website visitors to become engaged followers and purchasers. Conversion rate

What Is Inbound Marketing? Inbound marketing is a way to develop relationships with clients and lead them to remain customers over the long term. Helping organizations create a brand experience that makes them appealing and aids in their visibility elicits feelings of openness and friendliness in their customers, which makes them feel they are not

How to do email marketing: Step-by-step guide Collate a list You will certainly have to keep in mind the metrics for successful email marketing campaigns are the growth and quality in your subscriber list. You’ll want to create lists that have a variety of categories. This is sometimes done by audience, personal preferences, or category

How to Write A Marketing Email Step 1: Choose the appropriate group and stage to which your message ought to be aligned One way to make sure your emails are only directed at your intended audience is to simply understand them better by developing a customer persona that enables you to better understand your ideal